# Using A Countdown Timer

Many Kit sections contain a countdown timer. This is especially useful to drive some "urgency" for your readers to make a decision. Since you may be selling to a variety of timezones, it is important for you enter the countdown timer correctly.

![](/files/tqpPP42O5iQqGMRr67Al)

**The time you enter should be in UTC time (universal Time Clock aka GMT).**

* [ ] Figure out the day and time you will be using as the "expiration" in UTC by going to this [online time convertor](https://dateful.com/time-zone-converter)
* [ ] Select UTC on the convertor
* [ ] Use the UTC time when entering it inside a Kit section
* [ ] Your users will see a countdown to that specific time no matter what timezone they are in

{% hint style="info" %}
For non-english speaking sites, you can change the labels used under the number ex: Days, Hours, Minutes, Seconds
{% endhint %}


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